Special Webinar Event The World's Most Advanced Broadcast Standard in Action: A 4K HDR, 10 Mbps, Interactive Reality

Featuring

  • TVBEurope

About This Webinar

As streaming platforms raise audience expectations with 4K HDR, interactivity, and personalisation, broadcasters are under increasing pressure to match that experience, without abandoning the scalability and efficiency of over-the-air delivery.

While broadcasters in Europe struggle with spectrum availability and rising competition from digital, NextGen TV standards across the globe are raising the bar.

ATSC3.0 in the US and Brazil's groundbreaking TV 3.0/DTV+ initiative are changing the game. By combining cutting-edge codecs (VVC + LCEVC), a modular architecture, and native support for interactivity, they are the first broadcast standard to bring OTT-grade experiences to linear TV - all in 4K HDR at under 10 Mbps.

Attendees will take away a pragmatic blueprint for modernising their operations, whether upgrading existing infrastructure or launching greenfield channels. If you're looking to future-proof your spectrum, reclaim premium ad inventory, and compete head-on with OTT platforms, this webinar is your strategic fast-track.

  1. Jenny Priestley

    Host Jenny Priestley Content Director, TVBEurope

  2. Robin Hérin

    Featuring Robin Hérin Director of Standardisation, Ateme

  3. Carlos Cosme

    Featuring Carlos Cosme Innovation Specialist, Globo

  4. Wayne Xin

    Featuring Wayne Xin VP Sales, Jiuzhou

  5. Fabio Murra

    Featuring Fabio Murra SVP Product and Marketing, V-Nova

In this executive-level session, you'll hear directly from the key players making it a reality:

  1. Break through the 1080p ceiling: Understand how to bring 4K HDR to mainstream broadcast, hitting the quality/bitrate sweet spot while delivering data services, alerts, and new business models.
  2. See the numbers: Examine real encoder benchmarks that prove TV 3.0's performance even within the spectrum constraints broadcasters face today.
  3. Explore the full ecosystem: From contribution to reception, discover how broadcasters, technology innovators, and equipment vendors have collaborated to build a fully interoperable, end-to-end system now in production.
  4. Add interactivity: Learn how to enable interactive applications—targeted content, enhanced advertising, audience engagement—natively over broadcast, creating new opportunities for monetisation and viewer loyalty.