Special Webinar Event Creative That Works: Key Trends and Real-World Lessons from Top-Performing Ads

Featuring

  • Kantar
  • Culligan International
  • The Hershey Company
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Must attend live for the duration of the webinar to qualify. Duplicate or fraudulent entries will be disqualified automatically.

About This Webinar

What makes an ad not just good, but unforgettable? Every year, Kantar analyzes thousands of TV and digital campaigns across North America using its industry-leading LINK+ system to identify the most creative and effective content in the market. In this dynamic webinar, we'll reveal what sets this year's top performers apart and what their success says about where advertising is headed.

Through the lens of the winning ads, we'll explore five breakthrough trends shaping creative strategy right now. You'll gain insight into how top brands are navigating an evolving media landscape, adapting to cultural shifts, and turning bold ideas into standout campaigns.

Whether you're refining your creative strategy or looking for fresh inspiration, this is a can't-miss opportunity to hear what's working and why. Be inspired by creativity and walk away with actionable ideas to apply to your own campaigns.

  1. Jess Steinbach

    Host Jess Steinbach Webinar Moderator, Future B2B

  2. Paul McClean

    Featuring Paul McClean VP, Creative Strategy, Kantar

  3. Iqbal Brainch

    Featuring Iqbal Brainch VP Marketing and Digital, Culligan International

  4. Kerry Benson

    Featuring Kerry Benson SVP, Creative Strategy, Kantar

  5. Ryan Riess

    Featuring Ryan Riess Vice President Brand Strategy and Creative Development, The Hershey Company

Why You Should Join

  1. Five creative trends shaping 2025's best advertising: From emotional authenticity to AI-powered storytelling, see how today's brands are connecting with modern audiences in new and meaningful ways.
  2. How brand and cultural forces are shaping creative decisions: Get smart insights into what's influencing marketers' toughest calls in today's fragmented media environment.
  3. Real-world stories behind top campaigns: Hear directly from the advertisers about what sparked their campaign ideas, how they brought them to life, and what made them succeed.
  4. Discover and diagnose the most creative and effective content evaluated by Kantar over the last 12 months against 5 key topics: Being Distinctive in a Sea of Sameness; Making Human Moments Matter; Customizing for Community; Advertising the AI Revolution; Celebrating Celebrity