With so much riding on making informed decisions about technology, workflows and staffing, many media organizations hire consultants seeking expert advice on where the industry is headed. Given the price of hardware and software, the pace of change and the regularity of disruptive technology introductions, that's a smart move.

To help make sense of what's next, join Ross Video and TVTech on June 2 at 2p.m EDT for an hourlong webinar that brings together industry experts to unpack the trends shaping tomorrow's production environment. From budget pressures and the push for greater efficiency, to evolving audience expectations and the demands of multiplatform delivery, this session will explore how production is transforming. We'll also look at the shift toward IP, the rise of hybrid workflows, and the growing role of artificial intelligence.

Phil Kurz, contributing editor at TVTech, will moderate a discussion with Ross Video's Director of Sales Strategy and Business Acceleration, Simon Hawking, alongside guest panelists Nik Kumar, Vice President of Broadcast at Key Code Media, and Ian MacSpadden, Chief Technology Officer at Arizona Public Media.

Together, they'll share real-world perspectives on how production teams are adapting and what decisions matter most moving forward.

Attendees will also get access to additional insights and supporting research following the session.