Winning the Shift to Agentic Commerce: Turning Feeds Into a Strategic Asset

Featuring

  • Athos Commerce

About This Webinar

Product feeds are evolving from basic product attributes for compliance, to intent-driven data for AI shopping agents. AI Shopping discovery relies on machine-readable product data and crucial trust & intent signals - not just keywords. Low data quality leads to product disapprovals, reduced visibility, and a lower return on ad spend (ROAS).

This webinar will show you how to prepare for Answer Engine Optimization in the new era of Agentic Commerce, so your product data is competitive and optimized for the future of commerce.

  1. Jess Steinbach

    Host Jess Steinbach Webinar Moderator Future B2B

  2. Stephanie Brown

    Featuring Stephanie Brown Head of Product Athos Commerce

  3. Mark Batson

    Featuring Mark Batson Head of GTM Technical Operations Athos Commerce

What You'll Learn

  1. Understand the foundations of Agentic Shopping: Get a clear view of myths and truths and what you can action right now vs how you need prepare.
  2. Fix common data quality failures: Implement practical checks and complete audits powered by AI, to identify and resolve issues at scale.
  3. Create agent ready product data: Learn automated attribute enrichment and title strategies designed to align with how AI ranks products.
  4. Experiment to scale winners: See how to run SKU-level A/B tests to see what data drives the highest conversion and methods to scale successful variants.