AI Is Transforming Advertising: How Top Brands Boost CTR by 324% and ROAS by 28%

Featuring

  • Uniphore

About This Webinar

Advertisers today need more than just data, they need intelligence. And AI is at the center of the transformation. In this webinar, we'll explore how forward-thinking advertisers are moving beyond traditional Customer Data Platforms (CDPs) and embracing AI-powered systems of intelligence to drive smarter, faster and more personalized campaigns.

Whether you're focused on performance marketing, media planning or customer engagement, this session will equip you with the insights to future-proof your advertising strategy with AI.

  1. Scott Bekker

    Host Scott Bekker Webinar Moderator Future B2B

  2. Zachary Van Doren

    Guest Speaker Zachary Van Doren SVP, Product Strategy & Ecosystem, Acxiom

  3. Joe Pulickal

    Featuring Joe Pulickal Director of Product Management Uniphore

What You'll Learn

  1. From Data to Decision Engines: Discover how next-gen CDPs are evolving into centralized systems of intelligence, enabling real-time decision-making, campaign optimization and smarter audience segmentation.
  2. AI Agents in Action: Learn how AI agents are transforming campaign planning, execution, and measurement: automating insights, enhancing personalization and improving media efficiency.
  3. Identity Resolution Reimagined: See how advanced AI techniques like vector-based identity resolution are helping advertisers unify customer profiles, reduce waste and unlock more precise targeting across channels.