Over the past year, global ecommerce has entered a new phase defined as much by economic headwinds as by innovation. Inflation, tariffs, and shifting consumer confidence have reshaped how and where people spend, making shoppers more cautious yet more intentional in their purchases.
​
In this session, we'll unpack how these forces have affected the ecommerce landscape across key sectors. We'll start with an overview of global trends - from steady traffic but surging app engagement to the widening performance gap between mature and emerging markets - before diving into fashion, beauty, and marketplaces, exploring how retailers and brands are adapting to this new reality by moving quickly to capture emerging opportunities in AI search, social-led marketing, and trend-driven demand, rather than relying on past success.