How Birkenstock is Scaling Globally—Protecting the Brand and Elevating the Customer Experience
Webinar
Struggling to preserve brand legacy while expanding your digital and store operations? Discover how the legendary footwear Birkenstock reimagined its operations to expand globally, embrace omnichannel commerce, and deliver exceptional customer experiences.
Learn how one of the world's most recognized brands is shaping its future and how you can apply these lessons to scale, innovate, and adapt faster than ever.
In this session, Birkenstock and SAP leaders will share:
- The real challenges faced and solved during their Cloud ERP transformation
- Key strategic choices that fueled their omnichannel growth
- Tangible results from implementing technology built for retailers
- Practical approaches to accelerate customer growth and loyalty
Speakers
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Mackenzie Putici Webinar Moderator Future B2B
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Birkenstock Americas
Joshua Milos Senior Director, Information Technology Birkenstock
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Jason Boyer Global Industry Advisor SAP
