AI is revolutionizing customer experiences — but a striking disconnect remains
Featuring
About This Webinar
New research reveals that 47% of C-suite leaders rate their customer data as excellent, yet only 8% of directors and senior managers share this confidence. The reality is clear: AI is here to stay, whether companies are ready or not. Success hinges on breaking down data silos, preparing customer data for AI, and fostering true collaboration between IT and business teams.
Join Kerry Bodine, CEO of Bodine & Co. and former Forrester analyst, along with Monica Mullen, Director of Master Data Management, Product Marketing at Informatica, as they analyze insights from a customer experience (CX) survey of over 300 IT and business leaders. Explore the critical gaps between AI ambition and AI impact and gain practical strategies to turn your customer data into a competitive differentiator.
Don't miss this opportunity to bridge the AI divide and accelerate your organization's AI journey.
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Host Jess Steinbach Webinar Moderator Future B2B
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Featuring Monica Mullen Director of Master Data Management, Product Marketing Informatica
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Featuring Kerry Bodine CEO and co-author of Outside In: The Power of Putting Customers at the Center of Your Business Bodine & Co
What You'll Learn
- The readiness reality check: Why do IT teams feel 69% confident in their data quality while business teams rate it at just 51%—and what this disconnect means for AI success
- The collaboration imperative: How aligning priorities between IT and business teams break down hidden barriers to AI adoption
- From data chaos to AI-ready foundation: The essential attributes and areas of organizational readiness to create AI-ready customer data
- Cultural transformation tactics: Real-world examples of how leading organizations are breaking down silos and embedding data-driven decision making at every level