The Future of Media Measurement with Data Clean Rooms
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About This Webinar
Discover the future of media measurement with VideoAmp and Warner Bros. Discovery as they leverage a Snowflake Data Clean Room for privacy-enhanced data collaboration and advanced measurement.
Learn how they integrate data to enhance audience insights, optimize campaign effectiveness, and drive accurate cross-platform analytics while maintaining the highest standards of consumer privacy and data governance.
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Host Scott Bekker Webinar Moderator Future B2B
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Featuring Jenny Yurko Vice President, Data Product Strategy Warner Bros. Discovery
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Featuring Josh Hudgins Chief Product Officer VideoAmp
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Featuring David Wells Industry Principal, Media, Entertainment & Advertising Snowflake
What You'll Learn
- Understand the evolving landscape of media measurement
- Future-proof your measurement strategy with privacy-centric collaboration
- Unlock enhanced audience insights to optimize media spend and drive better business outcomes