SmartPanel By TVTechnology Cashing In On The OTT/Streaming Opportunity
SmartPanel
Increasingly, traditional linear broadcasters are augmenting their distribution strategy by including
streaming content delivery to reach the growing number of audience members who are just as likely to
watch content on their smartphones and tablets as they are on their living room TVs.
Free Ad-Supported Television (FAST) channels and Broadcast-Enabled Streaming TV—aka Broadcast
IP—are but two of the avenues broadcasters are pursuing to reach additional viewers, drive higher
revenues and compete more effectively with digital competitors.
Broadcasters looking to cash-in on these opportunities must first develop effective strategies touching
nearly every aspect of their operation—from sales and marketing to content prep, traffic and playout
and master control.
Join us for this informative webinar exploring the latest developments in streaming services, advertising
opportunities, and FAST and BEST channel deployments.
Topics include:
- Developing a gameplan to cash-in
- The top opportunities and biggest challenges
- The role of dynamic ad insertion
- Content prep, monitoring, QC and play out
- Preparing for interactivity
- Partnering for success
Agenda & Speakers
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Phil Kurz Contributing Editor and Moderator TV Tech
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Jesse Lerman President and CEO Telvue
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Brklyn-Media
Rick Phelps Founder
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Jerry Budge Director - Technical Sales Telvue