Optimize Marketing Performance using First-Party Data with Salesforce + Meta

Featuring

  • Salesforce

About This Webinar

Join product leaders from Salesforce and Meta for an in-depth exploration of how businesses can maximize their marketing ROI using first-party data. In this practical webinar, you'll discover proven strategies to leverage your existing customer data through a new, seamless integration between Salesforce Data Cloud and Meta Conversions API.

With a long history of innovation, Salesforce and Meta have partnered to build solutions that drive seamless customer engagement, improve marketing performance, and increase sales across all physical and digital channels - all while maintaining customer data security and privacy.

Our experts will demonstrate how to set up the integration in Data Cloud and apply signals to optimize marketing campaigns in Meta. Through valuable insights and this live demo, you will learn how to create more personalized customer experiences, implement privacy-compliant data practices, and drive higher conversion rates through targeted campaigns.

Discover what's next in marketing optimization and experience it live on Thursday, November 21, 2024 at 10am PT / 1pm ET with a product demo and Q&A with our product experts from Salesforce and Meta. Don't miss this opportunity to unlock the full potential of your first-party data and transform your marketing strategy for the digital age.

  1. Mackenzie Putici

    Host Mackenzie Putici Webinar Moderator Future B2B

  2. Jason Ellman

    Featuring Jason Ellman Director of Product Management Salesforce

  3. Heriberto Salcedo

    Featuring Heriberto Salcedo Product Marketing Manager Meta

What You'll Learn

  1. Learn how to create highly personalized customer experiences by leveraging first-party data, through the new Salesforce Data Cloud + Meta Conversions API solution, GA on October 31.
  2. Discover strategies to tailor marketing efforts through precise segmentation and targeting, brought to you by solutions through the Salesforce + Meta partnership.
  3. Gain insights on using Salesforce Data Cloud and Meta Conversions API to drive higher conversion rates through targeted campaigns.
  4. Experience a live demonstration on setting up the integration and applying optimization signals to your marketing campaigns, providing practical, actionable knowledge.