Testing in staging alone doesn’t give teams the confidence they need to move fast and reduce cycle times. Testing directly in production gives teams a clear understanding of how a change behaves. Pairing this with the ability to limit who sees a change in production means a superior developer experience and a better user experience.

When you tie these changes with metrics from your operational and customer data pipelines in production, you can measure the impact of every feature on every metric you define. This allows you to monitor for unintended impacts and be alerted to the feature responsible. You can then instantly turn off any misbehaving feature without having to roll code back.