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May 2026

Measuring What Matters: Attribution Analytics and KPIs

Featuring

Min Leads

150

Open Slots

4

"The complexity of the customer journey demands a sophisticated approach to attribution. Join our panel to review the limitations of last-click models and explore the rise of multi-touch attribution machine learning models and incrementality testing. We will discuss measuring marketing impact, allocating budget effectively and developing robust attribution strategies for business growth.

Target Audience: Marketing analysts, data scientists, performance marketing professionals, CMOs, growth marketing directors"