Webinar Schedule
Wish List (29)
- October 2025
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EcoCast Supporting and Enabling Modern Applications
About This EcoCast
In today's fast-paced digital environment, supporting and enabling modern applications requires advanced tools and strategies that ensure performance, scalability, and security. This event will explore the latest innovations in application development, deployment, and management, with a focus on enhancing the efficiency of cloud-native and hybrid applications. IT professionals and decision-makers will gain valuable insights into automation, monitoring, and optimization techniques that drive success in modern application environments. Sponsoring this webinar provides a unique opportunity to engage with a targeted audience of IT buyers, developers, and infrastructure leaders looking for solutions to support and enhance their modern application ecosystems. As a sponsor, your company can highlight its expertise, demonstrate product capabilities, and connect with decision-makers who are actively seeking the latest technologies to enable their application infrastructure.Vendor Fit
This event is ideal for vendors offering solutions in cloud services, application performance management, DevOps tools, or security platforms tailored to modern, scalable applications. -
MegaCast Enterprise Lockdown 2026: Everything to Know About Securing Everything from Endpoints to the Cloud to your Supply Chain to APIs
About This MegaCast
As organizations face increasingly sophisticated cyber threats, understanding how to secure every facet of the enterprise has never been more critical. Join us for this MegaCast, "Enterprise Lockdown 2026," where industry experts will discuss essential strategies for protecting endpoints, cloud environments, supply chains, and APIs. Attendees will gain insights into implementing Zero Trust frameworks, enhancing endpoint security, and ensuring secure access throughout their networks. This event presents an opportunity for your company to establish itself as a leader in the cybersecurity space, reaching an engaged audience of IT buyers and influencers actively seeking solutions to strengthen their security posture. By participating in this MegaCast, you will showcase your expertise and innovative offerings to decision-makers focused on comprehensive security strategies for their organizations.Vendor Fit
This event is ideal for companies providing security solutions across various domains, including endpoint protection, cloud security, supply chain security, identity management, and API security technologies designed to enhance enterprise resilience against cyber threats. -
Expert Series Going on the Offensive: Implementing a Pentesting Strategy
About This Expert Series
As cyber threats grow more sophisticated, organizations can no longer rely solely on defense--they need to go on the offensive. This Expert Series will cover the implementation of an effective penetration testing (pentesting) strategy. Attendees will explore how pentesting can uncover vulnerabilities before attackers do, ensuring stronger security postures. From planning and execution to post-test reporting, this session provides actionable insights for IT professionals on enhancing their organization's proactive cybersecurity measures. The audience of IT decision makers and influencers will hear from a security expert provided by ActualTech Media. As a sponsor, you'll only need to provide a promotional slide, while ATM will handle all aspects of audience development, event production, and lead delivery. Position your brand as a crucial player in helping businesses preempt and mitigate potential breaches!Vendor Fit
Companies specializing in security testing tools, penetration testing services, and vulnerability management solutions will find this event an ideal platform to promote their offerings. - March 2026
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SmartPanel Day 2: AV/IT Interoperability
You've completed the installation and everything is running smoothly—until it's not. "Day 2" explores how to mitigate interoperability issues once a new firmware is pushed out or a new device gets added to the AV/IT network. We address whether networked AV should be on its own dedicated network.
+ An update on AV standards and protocols
+ What's new in Dante
+ The security talk
+ Wi-Fi 7
+ What AV folks need to know about IT
+ What IT folks need to know about AV
- May 2026
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EcoCast Security Automation: Tips, Tricks, and Tools for Better Security
"As cyber threats grow in speed and complexity, manual processes are no longer enough to keep organizations protected. Security automation has become essential for reducing response times, minimizing human error, and allowing IT teams to focus on higher-value work. From automating repetitive tasks to orchestrating complex incident response, organizations are actively exploring solutions that strengthen security while improving efficiency. This EcoCast provides your company with the opportunity to engage directly with IT buyers and influencers who are seeking actionable insights and proven technologies to advance their automation strategies. By sponsoring, your organization can highlight how its solutions help enterprises accelerate detection and response, streamline operations, and improve overall resilience. Attendees will be evaluating practical tools and real-world best practices that make automation achievable and impactful in everyday security operations. Sponsorship places your brand in front of decision-makers eager to invest in smarter, faster defenses.
Vendor Fit
Ideal sponsors include SOAR providers, SIEM vendors, AI-driven security platforms, managed detection and response providers, and automation tool vendors focused on security operations." -
EcoCast Getting Storage Under Control: Simplifying On-Prem and Cloud-Based Storage Architectures
"Explosive data growth is straining both on-premises and cloud-based storage systems, leaving IT teams struggling with rising costs, management complexity, and performance bottlenecks. Organizations are actively seeking solutions that streamline storage architectures, ensure scalability, and enable predictable performance across hybrid environments. This EcoCast offers your company the opportunity to showcase its expertise directly to IT buyers and influencers who are evaluating strategies to modernize and simplify storage. By sponsoring, your organization can demonstrate how its technologies and services deliver unified management, data protection, cost optimization, and flexibility across on-prem and cloud storage. Attendees will be exploring proven approaches to reduce complexity, increase efficiency, and gain visibility into their storage environments. Sponsorship ensures your brand is front and center with decision-makers who are ready to invest in next-generation storage strategies.
Vendor Fit
Best suited for storage solution providers, hybrid cloud storage vendors, backup and recovery innovators, data management platforms, and storage optimization specialists." -
MegaCast Supercharging IT Summit
"IT organizations are being asked to do more than ever—deliver higher performance, embrace cloud innovation, strengthen security, empower users, and integrate artificial intelligence into daily operations—all while managing tighter budgets and leaner teams. Leaders are seeking solutions that supercharge efficiency, resilience, and agility across every layer of IT, from infrastructure and applications to security and data management. This MegaCast provides your company with the opportunity to connect directly with IT buyers and influencers who are actively evaluating the tools, services, and strategies that will power their organizations into 2026 and beyond. By sponsoring, your organization can demonstrate how it helps enterprises accelerate transformation, reduce complexity, and achieve more with less. Attendees will be exploring proven approaches to automation, AI adoption, cloud optimization, observability, cybersecurity, and data protection. Sponsorship ensures your brand is front and center with decision-makers looking for the next generation of IT innovation.
Vendor Fit
This event is an ideal platform for any provider of IT solutions or services." - June 2026
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SmartPanel Countering Ransomware Threats: Tactics to Mitigate Phishing Attacks
"As ransomware evolves, having a robust strategy and tactics to counteract phishing campaigns is more critical than ever. As a leading industry expert, join us to explore the latest trends in ransomware, providing actionable insights into how attackers can override traditional security measures and share strategies for enhanced detection, proactive defense and rapid response against malware.
Target Audience: IT security managers, CISOs, cloud security engineers"
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Expert Series Securing What's Outside Your Control: Supply Chain Security, Shadow AI, SBOM, and More
"Today's enterprises rely on an intricate web of vendors, partners, and technologies that extend well beyond direct control. This creates exposure to supply chain compromises, unmanaged "shadow AI" projects, and vulnerabilities hidden within software components. Addressing these risks requires visibility, governance, and proactive security strategies. This Expert Series provides your company with the opportunity to reach an engaged audience of IT buyers and influencers who are actively evaluating solutions to these challenges. An expert speaker provided by ActualTech Media will deliver the presentation, covering real-world practices for strengthening supply chain defenses, managing AI-driven risks, and leveraging SBOMs to mitigate hidden threats. As a sponsor, all you'll need to do is provide a single slide and a short message. Everything else—expert presentation, production, and audience recruitment—will be managed for you, ensuring maximum exposure with minimal effort.
Vendor Fit
Security vendors, compliance solution providers, AI governance platforms, and supply chain risk management companies would benefit from sponsoring this event.
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EcoCast Empowering Distributed Workforces: DEX, DaaS, VDI and Other Tools to Level up Your Organization's Productivity
"As distributed and hybrid work models become the norm, enterprises are challenged to deliver secure, reliable, and seamless digital experiences that keep employees productive no matter where they work. From digital employee experience (DEX) platforms to desktop as a service (DaaS) and virtual desktop infrastructure (VDI), IT leaders are actively seeking solutions that optimize performance, strengthen security, and simplify management at scale. This EcoCast provides your company with the opportunity to engage directly with IT buyers and influencers who are evaluating the next generation of tools designed to empower today's distributed workforce. By sponsoring, your organization can showcase its expertise in enabling high-quality digital experiences, integrating productivity-enhancing technologies, and supporting business agility. Attendees will be exploring proven approaches that reduce friction, boost end-user satisfaction, and ensure secure, consistent access to business-critical applications. Sponsorship ensures your brand is positioned in front of decision-makers shaping the future of work.
Vendor Fit
Ideal sponsors include DEX platform providers, DaaS and VDI vendors, endpoint management specialists, collaboration tool providers, and cloud or security vendors enabling distributed workforce productivity." -
EcoCast Protecting Your Data: A Holistic Approach to Data Security, Data Loss, PII Protection, and More
"Enterprises today face relentless pressure to protect sensitive data from theft, loss, misuse, and regulatory non-compliance. From intellectual property and customer records to personally identifiable information (PII), the risks extend across on-premises systems, cloud services, and distributed workforces. IT leaders are actively searching for integrated strategies that combine strong prevention, rapid detection, and reliable recovery. This EcoCast gives your company the opportunity to connect with an engaged audience of IT buyers and influencers who are evaluating the next generation of tools and services to safeguard critical data assets. By sponsoring, your organization can demonstrate how its solutions deliver holistic protection—combining encryption, access controls, monitoring, backup, and compliance automation into unified approaches. Attendees will be exploring proven methods that reduce exposure, streamline governance, and ensure data remains both secure and accessible. Sponsorship ensures your brand is front and center with decision-makers prioritizing investments in data security.
Vendor Fit
Best suited for data security vendors, data loss prevention (DLP) providers, compliance and privacy specialists, backup and recovery innovators, and cloud security platforms." -
SmartPanel AI Strategies to Optimize Stock and Supply Chain Operations
"Join our panel to discuss how AI applications transform inventory management and demand forecasting, enabling retailers to reduce stockouts, overstock situations and anticipate future demand spikes, ensuring product availability and efficiency. As an expert, help us teach how to leverage predictive analytics software and AI applications to improve operations.
Target Audience: Supply chain directors, inventory managers, operations managers/directors, logistics and warehouse managers"
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MegaCast Keeping up with Ransomware: Evolving Defenses to Counter Changing Attacks
"Ransomware continues to evolve, with attackers employing new tactics that bypass traditional defenses, exploit cloud services, and target backups. Enterprises can no longer rely on static strategies—they need adaptive, layered approaches that combine prevention, detection, and rapid recovery. IT buyers and influencers are actively searching for solutions that reduce risk, minimize downtime, and protect critical data from increasingly destructive attacks. This MegaCast provides your company the opportunity to connect directly with decision-makers who are prioritizing ransomware defense as a top security investment. By sponsoring, your organization can showcase how its technologies and services deliver resilient protection, from immutable backups and AI-driven threat detection to automated response and recovery. Attendees will be evaluating solutions that strengthen security postures, simplify operations, and enable business continuity even under attack. Sponsorship ensures your brand is top-of-mind with organizations ready to invest in ransomware defense.
Vendor Fit
Ideal sponsors include cybersecurity vendors, backup and recovery providers, ransomware detection platforms, incident response service providers, and cloud security innovators." -
EcoCast Backing up, Securing, and Optimizing Kubernetes/Containerized Environments
"Kubernetes and containerized environments have become essential for modern application development and deployment, offering flexibility and scalability across hybrid and multicloud infrastructures. Yet these environments also introduce new challenges—ensuring data is backed up and recoverable, maintaining strong security controls, and optimizing performance across dynamic, distributed workloads. IT buyers and influencers are actively seeking solutions that can help them manage and protect these complex environments without slowing innovation. This EcoCast provides your company with the opportunity to showcase its expertise directly to decision-makers who are planning and scaling their container strategies.
By sponsoring, your organization can demonstrate how its technologies safeguard containerized applications, automate recovery, and secure workloads while streamlining operations. Attendees will be evaluating tools and best practices that combine backup, security, monitoring, and optimization into unified approaches. Sponsorship ensures your brand is front and center with enterprises ready to invest in resilient container ecosystems.Vendor Fit
Ideal sponsors include Kubernetes backup and recovery providers, container security platforms, observability and optimization vendors, and cloud-native infrastructure solution providers." - July 2026
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SmartPanel Agentic AI: Unveiling Cyberrisks and Reimagining Defense
Join our panel to examine the potential and risks of agentic AI in multiple industries and the potential for enhanced cyberattacks and advanced defense capabilities. We will discuss potential vulnerabilities, new threat vectors and innovative ways agentic AI can help with proactive threat detection, automated response and enhanced cyber resilience.
Target Audience: IT security managers, CISOs, cloud security engineers, threat intelligence analysts, AI/ML engineers, Security operations
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EcoCast Securing the Enterprise with Endpoint Protection Platforms
With endpoints serving as the front line for cyberattacks, enterprises need advanced defenses to protect against malware, ransomware, phishing, and other evolving threats. Endpoint protection platforms (EPPs) now go far beyond traditional antivirus—integrating threat intelligence, behavioral analysis, machine learning, and automated response capabilities to safeguard users and data wherever they work. IT buyers and influencers are actively seeking solutions that simplify endpoint security while strengthening resilience across diverse devices and environments. This EcoCast provides your company the opportunity to present directly to decision-makers who are prioritizing endpoint protection as a critical part of their security strategy. By sponsoring, your organization can showcase how its solutions prevent, detect, and respond to endpoint threats with speed and precision. Attendees will be evaluating tools that unify endpoint security, streamline management, and deliver measurable improvements to enterprise protection. Sponsorship ensures your brand is in front of organizations ready to modernize their endpoint defenses.
Vendor Fit
Best suited for endpoint protection platform vendors, EDR/XDR providers, managed detection and response services, and security companies delivering advanced endpoint defense. - August 2026
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EcoCast Boosting IT Efficiency: How to Do More with Less
IT teams are expected to deliver greater business value while facing tighter budgets, talent shortages, and growing complexity. From cloud optimization and process automation to AI-driven support and smarter infrastructure management, organizations are searching for ways to reduce costs, streamline operations, and maximize productivity without compromising performance or security. This EcoCast gives your company a direct opportunity to connect with IT buyers and influencers who are actively evaluating solutions that help them achieve more with fewer resources. By sponsoring, your organization will demonstrate how its solutions improve efficiency, reduce waste, and unlock innovation in environments constrained by budgets and staffing. Attendees will be exploring practical approaches that include automation platforms, observability tools, AI-powered assistants, cost optimization strategies, and integrated service delivery models. Your brand will be positioned in front of decision-makers determined to reimagine efficiency for 2026 and beyond.
Vendor Fit
Ideal sponsors include automation vendors, observability and monitoring providers, AI-powered IT operations platforms, cost optimization specialists, and cloud or infrastructure management innovators. -
SmartPanel The Future of Television and Streaming Video
Dive into three of the most important trends shaping the future of television and streaming media: Over-the-top (OTT), Free Ad-supported Streaming TV (FAST) channels, and ATSC 3.0 (NextGen TV). We'll examine how the advanced advertising and interactive technologies these advanced platforms provide can help your customers' bottom line.
Featured Guest: Madeleine Noland, President, ATSC
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SmartPanel The Human Edge: Succeeding with an AI-Powered Workforce
Connect with organizational leaders eager to unlock the future of HR. Join us at the 2026 AI Impact Summit to showcase your tools and solutions that are transforming hiring, talent development, and workforce management. Don't miss this prime opportunity to position your brand as a strategic partner in the AI revolution shaping the workforce of tomorrow. Elevate your reach—partner with us and lead the conversation.
Target Audience: Executives running companies and leading workteams
- September 2026
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EcoCast Transforming IT in Healthcare Environments
Healthcare organizations face unique IT demands: protecting sensitive patient data, complying with strict regulations, modernizing electronic health record systems, and enabling clinicians with reliable, user-friendly technologies. At the same time, they must defend against rising cyberattacks, manage hybrid infrastructures, and deliver seamless digital experiences for staff and patients. IT buyers and influencers in healthcare are actively seeking innovative solutions that streamline operations, improve security, and enhance care delivery. This EcoCast provides your company with the opportunity to showcase its expertise directly to decision-makers navigating the complexities of healthcare IT.
Vendor Fit
Best suited for healthcare IT solution providers, cybersecurity vendors, EHR optimization specialists, cloud and infrastructure innovators, and compliance-focused service providers. -
Expert Series Exploring the Intersection of Data, Storage, and Artificial Intelligence
The relationship between data, storage, and artificial intelligence is quickly becoming one of the most important areas for IT leaders to understand. From ensuring high-performance access to massive datasets, to enabling AI-driven automation and analytics, organizations are rethinking how storage and data strategies work hand-in-hand with emerging AI initiatives. This Expert Series event from ActualTech Media gives your company the opportunity to reach an engaged audience of IT buyers and influencers who are actively exploring this critical intersection. An expert speaker provided by ActualTech Media will deliver the content, covering practical approaches for managing, securing, and optimizing data and storage infrastructures to support AI-driven innovation. As a sponsor, your role is simple: provide a single slide and a brief message. We'll manage the rest, ensuring your brand is recognized by decision-makers investing in next-generation data and AI solutions.
Vendor Fit
Best for storage providers, data management vendors, and AI infrastructure companies seeking visibility with IT decision-makers. -
Expert Series Cloud Security Posture: Shrinking the Public, Private, and Hybrid Cloud Attack Surface
As organizations expand their use of public, private, and hybrid cloud services, their attack surfaces continue to grow in complexity. From misconfigurations and weak identity controls to exposed data and vulnerable APIs, IT leaders are urgently searching for proven strategies to reduce risk and strengthen defenses. This Expert Series event offers your company the opportunity to connect with a highly engaged audience of IT buyers and influencers who are prioritizing cloud security posture. An expert speaker provided by ActualTech Media will lead the session, breaking down best practices for identifying risks, implementing controls, and maintaining visibility across multi-cloud environments. As a sponsor, your role is simple: provide a single slide and a short message. ActualTech Media handles the rest, ensuring your brand gains exposure with professionals making critical cloud security decisions.
Vendor Fit
Best for cloud security vendors, identity management providers, and compliance solution companies supporting multi-cloud strategies. -
Expert Series The Complete Ransomware Protection Stack: From Prevention to Detection to Response to Recovery
Ransomware remains one of the most damaging and persistent threats organizations face today, and IT leaders know that no single tool or tactic is enough. They need a comprehensive protection stack that spans prevention, detection, response, and recovery. This Expert Series event provides your company the opportunity to reach an engaged audience of IT buyers and influencers who are seeking practical guidance for building end-to-end ransomware resilience. An expert speaker provided by ActualTech Media will deliver the session, exploring best practices for hardening defenses, monitoring activity, orchestrating response plans, and ensuring fast recovery after an attack. As a sponsor, your role is simple: provide one slide and a short message. We'll handle the rest, ensuring your brand gains recognition with decision-makers determined to strengthen their ransomware defenses.
Vendor Fit
Ideal for security solution vendors, backup and recovery providers, and incident response specialists focused on ransomware resilience. - October 2026
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EcoCast Building a Proactive PC Upgrade Strategy
As workforce demands evolve, enterprises can no longer rely on reactive hardware refresh cycles. Aging PCs reduce productivity, increase security risks, and raise support costs—yet many organizations still struggle with planning effective, long-term upgrade strategies. IT buyers and influencers are actively looking for solutions that help them modernize their fleets with the right mix of performance, security, and manageability. This EcoCast provides your company the opportunity to showcase its expertise directly to decision-makers who are preparing to align PC lifecycle management with business goals. By sponsoring, your organization can demonstrate how its products and services enable smarter refresh planning, enhance endpoint security, and optimize total cost of ownership. Attendees will be exploring proven approaches for streamlining procurement, deploying modern devices, and supporting hybrid and remote work environments. Sponsorship ensures your brand is in front of enterprises ready to invest in their next wave of PC upgrades.
Vendor Fit
Ideal sponsors include PC manufacturers, device management solution providers, endpoint security vendors, lifecycle services companies, and resellers focused on modern workplace technology. -
EcoCast Supporting and Enabling Modern Applications
Modern applications—built on containers, microservices, and cloud-native architectures—are driving innovation and agility across enterprises. Yet supporting these environments brings challenges around scalability, observability, security, and cost control. IT buyers and influencers are actively evaluating solutions that streamline application delivery, improve resilience, and align infrastructure with fast-paced development cycles. This EcoCast offers your company the opportunity to showcase its expertise to decision-makers who are seeking proven tools and strategies to fully enable modern applications across hybrid and multicloud environments. By sponsoring, your organization can highlight how its solutions enhance developer productivity, secure application environments, and optimize performance. Attendees will be exploring practical approaches that reduce operational complexity, support rapid release cycles, and deliver better end-user experiences. Sponsorship places your brand in front of IT professionals making critical investments in the future of enterprise applications.
Vendor Fit
Ideal sponsors include container and Kubernetes platform providers, application security vendors, observability and monitoring platforms, DevOps tool providers, and cloud infrastructure innovators. -
Expert Series Kubernetes and Containers: New Ways to Secure, Back up and Optimize Modern App Environments
Kubernetes and container technologies are transforming how modern applications are deployed, scaled, and managed. Yet with this agility comes new challenges: securing containerized workloads, ensuring reliable backups, and optimizing performance across complex environments. IT leaders are seeking clear guidance on how to keep these environments secure, resilient, and cost-effective. This Expert Series event offers your company the chance to reach an engaged audience of IT buyers and influencers who are actively investing in modern app infrastructures. An expert speaker provided by ActualTech Media will deliver the content, covering emerging best practices for protecting, backing up, and fine-tuning containerized environments. As a sponsor, your involvement is simple: provide a single slide and a short message. We'll handle the rest, ensuring your brand gains visibility with decision-makers charting their container strategies.
Vendor Fit
Ideal for container security vendors, backup providers, and optimization solution companies focused on Kubernetes environments. -
EcoCast Transforming Backup and Disaster Recovery with AI and Emerging Techniques
Traditional backup and disaster recovery strategies are no longer enough to protect against today's evolving threats and complex IT environments. Organizations now demand solutions that incorporate artificial intelligence, automation, immutability, and other advanced techniques to ensure data resilience and business continuity. IT buyers and influencers are actively exploring tools that reduce recovery times, improve detection of anomalies, and strengthen protection against ransomware and outages. This EcoCast gives your company the opportunity to present directly to decision-makers who are evaluating the next generation of backup and disaster recovery solutions. By sponsoring, your organization can showcase how its technologies harness AI and emerging innovations to deliver smarter protection and faster recovery. Attendees will be seeking practical, proven approaches to simplify management, strengthen resilience, and safeguard critical systems. Sponsorship ensures your brand is visible to enterprises prioritizing modern data protection strategies.
Vendor Fit
Ideal sponsors include backup and recovery providers, AI-driven data protection vendors, cloud storage innovators, disaster recovery as a service (DRaaS) providers, and cybersecurity firms focused on resilience. - November 2026
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Expert Series Unlocking Business Value: AI in Enterprise IT
Artificial intelligence is moving from experimentation to practical deployment in enterprise IT, where it is being applied to optimize operations, enhance security, and drive measurable business outcomes. IT leaders want to know how to leverage AI responsibly and effectively to gain real value from their infrastructure investments. This Expert Series event gives your company the opportunity to reach an engaged audience of IT buyers and influencers eager to understand where AI fits into their strategies. An expert speaker provided by ActualTech Media will deliver the session, highlighting best practices, real-world applications, and emerging opportunities where AI is driving tangible improvements in IT efficiency, reliability, and innovation. As a sponsor, your role is simple: provide a single slide and a short message. We'll take care of the rest, ensuring your brand is seen by decision-makers actively exploring AI adoption.
Vendor Fit
Best suited for AI solution providers, enterprise software vendors, and infrastructure companies enabling AI-driven innovation in IT. -
EcoCast Building a Robust Security Awareness Program
Human error remains one of the leading causes of security incidents, making employee awareness a critical layer of defense. From phishing attacks and credential theft to insider threats, organizations need structured programs that educate users, change behaviors, and reinforce security best practices. IT buyers and influencers are actively seeking solutions that combine engaging training, continuous reinforcement, and measurable outcomes to reduce risk. This EcoCast provides your company with the opportunity to showcase its expertise to decision-makers who are prioritizing security awareness as part of their overall defense strategy. By sponsoring, your organization can highlight how its solutions improve user resilience, strengthen compliance, and create a security-first culture. Attendees will be evaluating practical tools and services that help enterprises reduce vulnerability, improve reporting, and drive lasting behavioral change. Sponsorship ensures your brand is positioned directly in front of organizations investing in awareness and training.
Vendor Fit
Ideal sponsors include security awareness training vendors, phishing simulation platforms, compliance training providers, and managed security service providers focused on user education.