FutureB2B Webinars

As traditional marketing faces increasing scrutiny, reduced budgets and limitations, contextual targeting is experiencing a powerful resurgence. This panel will move beyond basic keyword matching to explore advanced contextual strategies leveraging AI, machine learning and semantic analysis. Discover how marketers can effectively reach audiences based on content relevance, brand safety and evolving consumer interests, ensuring impactful campaigns in a privacy-centric world.

Target Audience: Data privacy officers, CDPs, advertising tech specialists, data strategists

Connect with organizational leaders eager to unlock the future of HR. Join this panel to demonstrate your thought leadership and showcase your tools and solutions that can transform hiring, talent development and workforce management. Show them that you understand their challenges and can offer ideas and strategies to move them forward. Talking points for this panel include:
• The "deskless workplace"
• Create great work - not just efficient work
• Hire who you need - not just who looks good on paper

Target Audience: Executives running companies and leading workteams

Dive into three of the most important trends shaping the future of television and streaming media: Over-the-top (OTT), Free Ad-supported Streaming TV (FAST) channels, and ATSC 3.0 (NextGen TV). We'll examine how the advanced advertising and interactive technologies these advanced platforms provide can help your customers' bottom line.

Featured Guest: Madeleine Noland, President, ATSC

Identity and access management (IAM) sits at the heart of enterprise security, yet many organizations are finding that traditional tools no longer meet the needs of hybrid workforces, multicloud environments, and escalating compliance requirements. IT leaders are searching for advanced IAM solutions that provide stronger security, simplify user experiences, and scale with business growth. This EcoCast gives your company the opportunity to connect with an engaged audience of IT buyers and influencers who are evaluating how to modernize and strengthen their identity strategies. By sponsoring, your organization can demonstrate how its solutions support zero trust initiatives, streamline authentication, protect privileged accounts, and reduce risk. Attendees will be exploring proven technologies and best practices that improve governance, enable passwordless access, and deliver both security and efficiency. Sponsorship ensures your brand is front and center with decision-makers preparing their next IAM investments.

Vendor Fit
Ideal sponsors include IAM vendors, authentication and passwordless technology providers, privileged access management specialists, zero trust platforms, and governance and compliance solution providers.

There has never been a more exciting and opportune time to implement displays into your corporate, education, museum, healthcare, hospitality, government, or transportation environment. The cost of displays has come down, content management and workflows have become easier to use, and there's no better way to engage audiences.

Whether a massive wrap-around video wall in the lobby to set the tone and brand identity, a virtual studio for announcing new products or hosting a town hall, large displays for classrooms and collaboration spaces, strategically placed displays throughout campuses for wayfinding, kiosks, critical messaging, dynamic content in cafeterias, projection-mapped immersive experiences and so much more, it's an exciting time.

+ AVoIP and SoC play a major role in the hybrid environment

+ All-In-One displays for flexibility

+ Utilizing near-field communications (NFC)

+ Sustainability and ESG

AI is changing the retail industry by making shopping more engaging and personal at every stage of the buyer's journey, from online to in-store. Agentic AI is making it possible for brands to improve personalization, automate key tasks and make the most of their inventory and supply chains by leveraging generative AI, advanced analytics and AI-powered virtual assistants.
You can be one of four experts who will help attendees understand how to leverage AI to boost customer engagement, optimize inventory management, and increase operational efficiency in the retail sector.

Target Audience: Retail executives and decision-makers within
operations, technology and customer experience functions

Microsoft technologies form the backbone of countless enterprise environments, from Active Directory and Microsoft 365 to Azure services and mission-critical databases. As attackers increasingly target these systems, IT leaders are seeking proven strategies to harden defenses, detect intrusions, and maintain resilience across their Microsoft-based infrastructure. This Expert Series event offers your company the chance to reach an audience of engaged IT buyers and influencers who are focused on protecting their most widely used platforms. An expert speaker provided by ActualTech Media will lead the discussion, covering emerging best practices for securing Active Directory, defending Microsoft cloud resources, and safeguarding databases against evolving threats. As a sponsor, your participation is straightforward: simply provide one slide and a short message. ActualTech Media handles everything else, ensuring your brand gains visibility with professionals making key security and technology decisions.

Vendor Fit
Ideal for security vendors, cloud protection providers, and identity management companies supporting Microsoft-centric environments.

Data has become the engine driving smarter operations and business agility. Enterprises are looking beyond traditional reporting to harness data for automation, predictive insights, and improved efficiency across IT and business processes. From streamlining workflows and optimizing resources to enhancing decision-making, data-driven strategies are reshaping how organizations operate. IT buyers and influencers are actively seeking solutions that help them unlock the full potential of their data while maintaining security, governance, and scalability. This EcoCast gives your company the opportunity to showcase its expertise directly to decision-makers who are planning investments in data-driven automation. By sponsoring, your organization can highlight how its technologies help enterprises transform data into actionable intelligence, automate repetitive tasks, and drive measurable business outcomes. Attendees will be evaluating proven approaches that reduce operational costs, increase agility, and deliver more value from existing systems. Sponsorship ensures your brand is front and center with organizations ready to maximize their data.

Vendor Fit
Ideal sponsors include data analytics providers, automation and orchestration platforms, AI/ML solution vendors, governance and compliance specialists, and cloud service providers focused on operational efficiency.

AI has allowed clinicians to glean more vital information about their patients, streamline practice and patient management, and help guide diagnoses and treatments. This discussion will cover the latest trends around AI and related technologies in health care, how it's being used by clinicians, its impact on patients and providers, and best practices for how the technology should be used.

Target Audience: C-suite and practice managers

Cloud adoption continues to accelerate, but with it comes new risks—from misconfigurations and compliance gaps to ransomware, identity breaches, and API vulnerabilities. IT leaders are urgently seeking innovative approaches to secure multicloud and hybrid environments without slowing business agility. This MegaCast offers your company the chance to showcase its solutions to an engaged audience of IT buyers and influencers who are actively exploring the next generation of cloud security tools and strategies. By sponsoring, your organization can demonstrate how its technologies and services deliver stronger visibility, governance, and protection across cloud platforms. Attendees will be evaluating proven approaches for identity security, workload protection, compliance automation, and AI-enhanced defenses. Sponsorship ensures your brand is highlighted directly in front of decision-makers who are prioritizing cloud security as a top investment for 2026 and beyond.

Vendor Fit
Best suited for cloud security vendors, identity and access management providers, compliance and governance platforms, workload protection specialists, and managed cloud security service providers.