Wish List (30)

October 2025

Cybersecurity Awareness 101: How to Stay Secure Year-Round

Featuring

Drata

Min Leads

150

Open Slots

3

While Cybersecurity Awareness Month highlights the significance of cybersecurity, organizations must remain vigilant year-round. This webinar will discuss key strategies and practices, along with emerging trends, to help organizations effectively guard against cyberthreats.

Vendor Fit: Any company specializing in cybersecurity and IT solutions.

The Great IP Production Transition

Featuring

Ross Video, AJA Video, Imagine

Min Leads

150

Open Slots

1

This webcast will explore how broadcasters are using advances in IP to upgrade their plants to increase flexibility, expand their talent pool and leverage long term cost savings.

Going on the Offensive: Implementing a Pentesting Strategy

Featuring

Cobalt.io, Rubrik

Min Leads

400

Open Slots

4

About This Expert Series
As cyber threats grow more sophisticated, organizations can no longer rely solely on defense--they need to go on the offensive. This Expert Series will cover the implementation of an effective penetration testing (pentesting) strategy. Attendees will explore how pentesting can uncover vulnerabilities before attackers do, ensuring stronger security postures. From planning and execution to post-test reporting, this session provides actionable insights for IT professionals on enhancing their organization's proactive cybersecurity measures. The audience of IT decision makers and influencers will hear from a security expert provided by ActualTech Media. As a sponsor, you'll only need to provide a promotional slide, while ATM will handle all aspects of audience development, event production, and lead delivery. Position your brand as a crucial player in helping businesses preempt and mitigate potential breaches!

Vendor Fit
Companies specializing in security testing tools, penetration testing services, and vulnerability management solutions will find this event an ideal platform to promote their offerings.

May 2026

Security Automation: Tips, Tricks, and Tools for Better Security

Featuring

Min Leads

400

Open Slots

6

"As cyber threats grow in speed and complexity, manual processes are no longer enough to keep organizations protected. Security automation has become essential for reducing response times, minimizing human error, and allowing IT teams to focus on higher-value work. From automating repetitive tasks to orchestrating complex incident response, organizations are actively exploring solutions that strengthen security while improving efficiency. This EcoCast provides your company with the opportunity to engage directly with IT buyers and influencers who are seeking actionable insights and proven technologies to advance their automation strategies. By sponsoring, your organization can highlight how its solutions help enterprises accelerate detection and response, streamline operations, and improve overall resilience. Attendees will be evaluating practical tools and real-world best practices that make automation achievable and impactful in everyday security operations. Sponsorship places your brand in front of decision-makers eager to invest in smarter, faster defenses.

Vendor Fit
Ideal sponsors include SOAR providers, SIEM vendors, AI-driven security platforms, managed detection and response providers, and automation tool vendors focused on security operations."

June 2026

Countering Ransomware Threats: Tactics to Mitigate Phishing Attacks

Featuring

Min Leads

400

Open Slots

4

"As ransomware evolves, having a robust strategy and tactics to counteract phishing campaigns is more critical than ever. As a leading industry expert, join us to explore the latest trends in ransomware, providing actionable insights into how attackers can override traditional security measures and share strategies for enhanced detection, proactive defense and rapid response against malware.

Target Audience: IT security managers, CISOs, cloud security engineers"

AI Strategies to Optimize Stock and Supply Chain Operations

Featuring

Min Leads

250

Open Slots

4

"Join our panel to discuss how AI applications transform inventory management and demand forecasting, enabling retailers to reduce stockouts, overstock situations and anticipate future demand spikes, ensuring product availability and efficiency. As an expert, help us teach how to leverage predictive analytics software and AI applications to improve operations.

Target Audience: Supply chain directors, inventory managers, operations managers/directors, logistics and warehouse managers"

July 2026

Securing Identity with Passwordless Authentication

Featuring

Min Leads

400

Open Slots

6

Passwords have long been the weakest link in enterprise security, fueling phishing attacks, credential theft, and user frustration. Organizations are increasingly turning to passwordless authentication methods—such as biometrics, hardware keys, and mobile-based authenticators—to strengthen identity security while improving the user experience. IT buyers and influencers are actively exploring these solutions to align with zero trust strategies, reduce risk, and simplify access management. This EcoCast gives your company the opportunity to showcase its expertise directly to an engaged audience making critical investments in identity security. By sponsoring, your organization can demonstrate how its solutions help enterprises replace passwords with stronger, more convenient authentication methods. Attendees will be evaluating technologies that deliver seamless login experiences, reduce administrative overhead, and protect sensitive systems against evolving threats. Sponsorship ensures your brand is front and center with decision-makers committed to advancing their identity and access management programs.

Vendor Fit
Ideal sponsors include identity and access management vendors, passwordless authentication providers, multi-factor authentication platforms, biometric security companies, and zero trust solution providers.

Securing the Enterprise with Endpoint Protection Platforms

Featuring

Min Leads

400

Open Slots

6

With endpoints serving as the front line for cyberattacks, enterprises need advanced defenses to protect against malware, ransomware, phishing, and other evolving threats. Endpoint protection platforms (EPPs) now go far beyond traditional antivirus—integrating threat intelligence, behavioral analysis, machine learning, and automated response capabilities to safeguard users and data wherever they work. IT buyers and influencers are actively seeking solutions that simplify endpoint security while strengthening resilience across diverse devices and environments. This EcoCast provides your company the opportunity to present directly to decision-makers who are prioritizing endpoint protection as a critical part of their security strategy. By sponsoring, your organization can showcase how its solutions prevent, detect, and respond to endpoint threats with speed and precision. Attendees will be evaluating tools that unify endpoint security, streamline management, and deliver measurable improvements to enterprise protection. Sponsorship ensures your brand is in front of organizations ready to modernize their endpoint defenses.

Vendor Fit
Best suited for endpoint protection platform vendors, EDR/XDR providers, managed detection and response services, and security companies delivering advanced endpoint defense.

Designing an Open AV/IT Ecosystem

Featuring

Min Leads

250

Open Slots

4

Increasingly, software is defining the AV ecosystem. This panel discusses how AV/IT departments can evolve their current systems and products and newly purchased devices to interoperate in an open ecosystem. Whether adding displays, microphones, room control, scheduling, or any networked AV device, ensuring everything is interoperable is paramount. An open AV ecosystem works toward that end goal.

+ Open architecture AV platforms

+ AV in the cloud

+ Interoperability between legacy and networked AV

+ Mitigating security vulnerabilities

+ Deploy, manage and monitor

Tech Showcase: Assessing and Improving Backup, Data Protection, and Disaster Recovery Capabilities

Featuring

Min Leads

400

Open Slots

6

Data is the lifeblood of every enterprise, and protecting it against outages, cyberattacks, and accidental loss is a top priority for IT leaders. Yet many organizations still struggle with fragmented backup systems, slow recovery times, and gaps in data protection strategies. IT buyers and influencers are actively looking for solutions that deliver speed, reliability, and resiliency while simplifying management across hybrid and multicloud environments. This EcoCast provides your company with the opportunity to showcase its expertise to decision-makers evaluating the next generation of backup, disaster recovery, and data protection technologies. By sponsoring, your organization can highlight how its solutions help enterprises strengthen resilience, accelerate recovery, and ensure business continuity. Attendees will be exploring practical tools and proven strategies that reduce risk, meet compliance demands, and protect critical business assets. Sponsorship ensures your brand is front and center with IT professionals ready to invest in modern data protection.

Vendor Fit
Ideal sponsors include backup and recovery providers, disaster recovery as a service (DRaaS) vendors, cloud storage innovators, and data protection companies focused on resiliency and continuity.

Managing AI: Tools and Techniques to Secure, Optimize, and Maximize Your AI Initiatives

Featuring

Min Leads

800

Open Slots

8

Artificial intelligence is rapidly moving from experimental pilots to enterprise-critical deployments. But as adoption accelerates, IT leaders face new challenges in securing models, governing data, optimizing infrastructure, and ensuring AI delivers measurable business value. Organizations are searching for practical tools and proven approaches that help them maximize ROI while managing risk and complexity. This MegaCast gives your company the opportunity to showcase its expertise to an engaged audience of IT buyers and influencers who are building and scaling AI initiatives. By sponsoring, your organization can highlight how its solutions support enterprises in securing AI workloads, optimizing performance, streamlining governance, and enabling responsible adoption. Attendees will be evaluating strategies and technologies that improve operational efficiency, accelerate deployment, and align AI with business goals. Sponsorship ensures your brand is positioned directly in front of decision-makers investing in the future of enterprise AI.

Vendor Fit
Ideal sponsors include AI infrastructure providers, security and governance platforms, optimization tool vendors, data management companies, and service providers enabling enterprise-scale AI adoption.

August 2026

Upleveling Your Identity and Access Management Solutions

Featuring

Min Leads

400

Open Slots

6

Identity and access management (IAM) sits at the heart of enterprise security, yet many organizations are finding that traditional tools no longer meet the needs of hybrid workforces, multicloud environments, and escalating compliance requirements. IT leaders are searching for advanced IAM solutions that provide stronger security, simplify user experiences, and scale with business growth. This EcoCast gives your company the opportunity to connect with an engaged audience of IT buyers and influencers who are evaluating how to modernize and strengthen their identity strategies. By sponsoring, your organization can demonstrate how its solutions support zero trust initiatives, streamline authentication, protect privileged accounts, and reduce risk. Attendees will be exploring proven technologies and best practices that improve governance, enable passwordless access, and deliver both security and efficiency. Sponsorship ensures your brand is front and center with decision-makers preparing their next IAM investments.

Vendor Fit
Ideal sponsors include IAM vendors, authentication and passwordless technology providers, privileged access management specialists, zero trust platforms, and governance and compliance solution providers.

Displays: The New Pitch

Featuring

Min Leads

250

Open Slots

4

There has never been a more exciting and opportune time to implement displays into your corporate, education, museum, healthcare, hospitality, government, or transportation environment. The cost of displays has come down, content management and workflows have become easier to use, and there's no better way to engage audiences.

Whether a massive wrap-around video wall in the lobby to set the tone and brand identity, a virtual studio for announcing new products or hosting a town hall, large displays for classrooms and collaboration spaces, strategically placed displays throughout campuses for wayfinding, kiosks, critical messaging, dynamic content in cafeterias, projection-mapped immersive experiences and so much more, it's an exciting time.

+ AVoIP and SoC play a major role in the hybrid environment

+ All-In-One displays for flexibility

+ Utilizing near-field communications (NFC)

+ Sustainability and ESG

The Power of Data: Enabling Automation and Operational Efficiencies

Featuring

Min Leads

400

Open Slots

6

Data has become the engine driving smarter operations and business agility. Enterprises are looking beyond traditional reporting to harness data for automation, predictive insights, and improved efficiency across IT and business processes. From streamlining workflows and optimizing resources to enhancing decision-making, data-driven strategies are reshaping how organizations operate. IT buyers and influencers are actively seeking solutions that help them unlock the full potential of their data while maintaining security, governance, and scalability. This EcoCast gives your company the opportunity to showcase its expertise directly to decision-makers who are planning investments in data-driven automation. By sponsoring, your organization can highlight how its technologies help enterprises transform data into actionable intelligence, automate repetitive tasks, and drive measurable business outcomes. Attendees will be evaluating proven approaches that reduce operational costs, increase agility, and deliver more value from existing systems. Sponsorship ensures your brand is front and center with organizations ready to maximize their data.

Vendor Fit
Ideal sponsors include data analytics providers, automation and orchestration platforms, AI/ML solution vendors, governance and compliance specialists, and cloud service providers focused on operational efficiency.

The Human Edge: Succeeding with an AI-Powered Workforce

Featuring

Min Leads

250

Open Slots

4

Connect with organizational leaders eager to unlock the future of HR. Join us at the 2026 AI Impact Summit to showcase your tools and solutions that are transforming hiring, talent development, and workforce management. Don't miss this prime opportunity to position your brand as a strategic partner in the AI revolution shaping the workforce of tomorrow. Elevate your reach—partner with us and lead the conversation.

Target Audience: Executives running companies and leading workteams

Cloud Security Fest 2026!

Featuring

Min Leads

800

Open Slots

8

Cloud adoption continues to accelerate, but with it comes new risks—from misconfigurations and compliance gaps to ransomware, identity breaches, and API vulnerabilities. IT leaders are urgently seeking innovative approaches to secure multicloud and hybrid environments without slowing business agility. This MegaCast offers your company the chance to showcase its solutions to an engaged audience of IT buyers and influencers who are actively exploring the next generation of cloud security tools and strategies. By sponsoring, your organization can demonstrate how its technologies and services deliver stronger visibility, governance, and protection across cloud platforms. Attendees will be evaluating proven approaches for identity security, workload protection, compliance automation, and AI-enhanced defenses. Sponsorship ensures your brand is highlighted directly in front of decision-makers who are prioritizing cloud security as a top investment for 2026 and beyond.

Vendor Fit
Best suited for cloud security vendors, identity and access management providers, compliance and governance platforms, workload protection specialists, and managed cloud security service providers.

September 2026

Zero Trust: What Does It Take to Get It Right?

Featuring

Min Leads

400

Open Slots

4

Zero Trust has become a necessity, but many companies struggle to move from concept to execution. Do you have what it takes to get zero trust right and offer practical advice on the steps and technologies needed to build (or refine) an effective Zero Trust strategy?

Target Audience: IT security managers/architects, CISOs, infrastructure managers, risk managers

Cloud Security Posture: Shrinking the Public, Private, and Hybrid Cloud Attack Surface

Featuring

Min Leads

200

Open Slots

6

As organizations expand their use of public, private, and hybrid cloud services, their attack surfaces continue to grow in complexity. From misconfigurations and weak identity controls to exposed data and vulnerable APIs, IT leaders are urgently searching for proven strategies to reduce risk and strengthen defenses. This Expert Series event offers your company the opportunity to connect with a highly engaged audience of IT buyers and influencers who are prioritizing cloud security posture. An expert speaker provided by ActualTech Media will lead the session, breaking down best practices for identifying risks, implementing controls, and maintaining visibility across multi-cloud environments. As a sponsor, your role is simple: provide a single slide and a short message. ActualTech Media handles the rest, ensuring your brand gains exposure with professionals making critical cloud security decisions.

Vendor Fit
Best for cloud security vendors, identity management providers, and compliance solution companies supporting multi-cloud strategies.

Discovery Day: Products and Services That Support Cloud Migration, Security, Sustainability, and Success

Featuring

Min Leads

400

Open Slots

6

Enterprises are embracing the cloud to unlock agility, scalability, and innovation—but success requires more than migration. IT leaders are actively searching for solutions that ensure secure workloads, enable sustainable operations, and deliver measurable business value. From optimizing cloud migrations and improving visibility to strengthening security and advancing AI initiatives, organizations want practical tools that help them thrive in competitive markets. This EcoCast provides your company with the opportunity to showcase its expertise to an engaged audience of IT buyers and influencers who are evaluating new technologies and services to support their cloud-driven strategies. By sponsoring, your organization can highlight how its offerings accelerate cloud adoption, improve security postures, and enable sustainable, efficient operations. Attendees will be exploring products and services designed to simplify complexity, reduce risk, and ensure long-term success. Sponsorship positions your brand directly in front of decision-makers prioritizing cloud innovation.

Vendor Fit
Ideal sponsors include cloud migration service providers, security vendors, sustainability-focused IT solution providers, cloud optimization platforms, and managed service providers.

October 2026

Building a Proactive PC Upgrade Strategy

Featuring

Min Leads

400

Open Slots

6

As workforce demands evolve, enterprises can no longer rely on reactive hardware refresh cycles. Aging PCs reduce productivity, increase security risks, and raise support costs—yet many organizations still struggle with planning effective, long-term upgrade strategies. IT buyers and influencers are actively looking for solutions that help them modernize their fleets with the right mix of performance, security, and manageability. This EcoCast provides your company the opportunity to showcase its expertise directly to decision-makers who are preparing to align PC lifecycle management with business goals. By sponsoring, your organization can demonstrate how its products and services enable smarter refresh planning, enhance endpoint security, and optimize total cost of ownership. Attendees will be exploring proven approaches for streamlining procurement, deploying modern devices, and supporting hybrid and remote work environments. Sponsorship ensures your brand is in front of enterprises ready to invest in their next wave of PC upgrades.

Vendor Fit
Ideal sponsors include PC manufacturers, device management solution providers, endpoint security vendors, lifecycle services companies, and resellers focused on modern workplace technology.

Protecting and Optimizing Team Collaboration Software: Keeping Slack, Teams, Google and Other Users and Data Safe

Featuring

Min Leads

200

Open Slots

6

Collaboration platforms like Slack, Microsoft Teams, and Google Workspace have become essential to business productivity—but they also present new avenues for cyberattacks, data loss, and compliance risks. IT leaders are under pressure to secure these tools without slowing down communication or user experience. This Expert Series event gives your company the opportunity to connect with an engaged audience of IT buyers and influencers who are actively seeking solutions for protecting and optimizing their collaboration environments. An expert speaker provided by ActualTech Media will deliver the session, sharing best practices for safeguarding users, data, and integrations while ensuring reliable performance. As a sponsor, your participation is simple: provide one slide and a short message. We'll take care of the rest, ensuring your brand is recognized by decision-makers focused on securing collaboration platforms.

Vendor Fit
Best for security vendors, SaaS protection providers, and compliance-focused companies supporting collaboration platforms.

Defense in Depth: Building a Robust Ransomware Prevention and Recovery Strategy

Featuring

Min Leads

800

Open Slots

8

Ransomware remains one of the most pressing threats to enterprise security, with attacks growing more sophisticated, frequent, and costly. To defend against these risks, IT leaders are adopting a defense-in-depth approach that combines layered prevention, rapid detection, and resilient recovery. From protecting endpoints and identities to ensuring data backups are immutable and quickly recoverable, organizations need integrated solutions that minimize downtime and financial loss. This MegaCast provides your company with the opportunity to showcase its expertise to an engaged audience of IT buyers and influencers who are prioritizing ransomware prevention and recovery in 2026 and beyond. By sponsoring, your organization can highlight how its solutions strengthen defenses, streamline response, and ensure business continuity. Attendees will be evaluating tools and services that protect against evolving threats while enabling fast, reliable recovery. Sponsorship ensures your brand is front and center with decision-makers making critical security investments.

Vendor Fit
Best suited for endpoint protection vendors, backup and disaster recovery providers, identity security specialists, incident response service providers, and cybersecurity innovators focused on ransomware defense.

Supporting and Enabling Modern Applications

Featuring

Min Leads

400

Open Slots

6

Modern applications—built on containers, microservices, and cloud-native architectures—are driving innovation and agility across enterprises. Yet supporting these environments brings challenges around scalability, observability, security, and cost control. IT buyers and influencers are actively evaluating solutions that streamline application delivery, improve resilience, and align infrastructure with fast-paced development cycles. This EcoCast offers your company the opportunity to showcase its expertise to decision-makers who are seeking proven tools and strategies to fully enable modern applications across hybrid and multicloud environments. By sponsoring, your organization can highlight how its solutions enhance developer productivity, secure application environments, and optimize performance. Attendees will be exploring practical approaches that reduce operational complexity, support rapid release cycles, and deliver better end-user experiences. Sponsorship places your brand in front of IT professionals making critical investments in the future of enterprise applications.

Vendor Fit
Ideal sponsors include container and Kubernetes platform providers, application security vendors, observability and monitoring platforms, DevOps tool providers, and cloud infrastructure innovators.

Beyond Awareness Month: Building Year-Round Cyber Resilience

Featuring

Min Leads

400

Open Slots

4

Cybersecurity Awareness Month serves as an annual reminder, but with today's evolving threats, thinking about cybersecurity once a year is not enough. In this webinar, help us discuss practical strategies, emerging trends and real-world examples that will help IT organizations build year-round cyber resilience.

Target Audience: IT security leaders, compliance professionals, training managers and cybersecurity strategists

November 2026

Taking Identity and Access Management to the Next Level

Featuring

Min Leads

400

Open Slots

6

Identity and access management (IAM) is central to enterprise security, but traditional solutions often struggle to keep up with today's hybrid infrastructures, distributed workforces, and ever-tightening compliance requirements. Organizations are seeking more advanced approaches that combine strong authentication, granular access controls, and seamless user experiences with simplified administration. IT buyers and influencers are actively evaluating tools that enable zero trust initiatives, reduce risk, and improve agility. This EcoCast gives your company the opportunity to showcase its IAM innovations directly to a highly engaged audience that is planning its next stage of identity modernization. By sponsoring, your organization can highlight how its technologies strengthen identity security, streamline access, and ensure compliance. Attendees will be exploring practical, proven solutions that improve governance, protect sensitive assets, and deliver stronger business outcomes. Sponsorship ensures your brand is front and center with decision-makers making critical IAM investments.

Vendor Fit
Best suited for IAM vendors, authentication and passwordless technology providers, privileged access management specialists, zero trust platforms, and compliance-focused identity solution providers.

Retail 2027: Navigating the Next Wave of Consumer Shopping Experiences

Featuring

Min Leads

250

Open Slots

4

Our panel of experts, like you, will look ahead at what's to come for consumer and technology innovations. It will explore key trends and industry advancements that will redefine retail in 2027. Topics discussed will include AI for personalized experiences, immersive shopping environments with AR and VR and the evolving role of physical stores as experience hubs. Help usl forecast the changing consumer behaviors and emerging opportunities that will shape the successful retail strategies of tomorrow.

Target Audience: Retail CEOs, CMOs, CIOs, heads of innovation, digital strategy leads ecommerce directors, business development managers, loss prevention specialists, operations and warehouse management.

Unlocking Business Value: AI in Enterprise IT

Featuring

Min Leads

200

Open Slots

6

Artificial intelligence is moving from experimentation to practical deployment in enterprise IT, where it is being applied to optimize operations, enhance security, and drive measurable business outcomes. IT leaders want to know how to leverage AI responsibly and effectively to gain real value from their infrastructure investments. This Expert Series event gives your company the opportunity to reach an engaged audience of IT buyers and influencers eager to understand where AI fits into their strategies. An expert speaker provided by ActualTech Media will deliver the session, highlighting best practices, real-world applications, and emerging opportunities where AI is driving tangible improvements in IT efficiency, reliability, and innovation. As a sponsor, your role is simple: provide a single slide and a short message. We'll take care of the rest, ensuring your brand is seen by decision-makers actively exploring AI adoption.

Vendor Fit
Best suited for AI solution providers, enterprise software vendors, and infrastructure companies enabling AI-driven innovation in IT.

Tech Showcase Day: Cutting Edge Tech 2027

Featuring

Min Leads

800

Open Slots

8

Enterprises are moving quickly to identify and adopt the technologies that will define IT success in the years ahead. From AI-driven automation and advanced cybersecurity to hybrid cloud optimization, observability, and data-powered innovation, IT leaders are seeking solutions that provide agility, efficiency, and resilience. This MegaCast provides your company with the opportunity to showcase its products, services, and thought leadership to an engaged audience of IT buyers and influencers who are evaluating the next wave of innovations shaping the enterprise. By sponsoring, your organization can highlight how its solutions address real-world challenges and deliver measurable business outcomes. Attendees will be exploring forward-looking tools and strategies that help them optimize operations, strengthen security, and prepare for the future. Sponsorship ensures your brand is front and center with decision-makers driving enterprise technology adoption.

Vendor Fit
Best suited for AI solution providers, cybersecurity innovators, automation platforms, cloud and infrastructure vendors, and data-driven technology companies.

Building a Robust Security Awareness Program

Featuring

Min Leads

400

Open Slots

6

Human error remains one of the leading causes of security incidents, making employee awareness a critical layer of defense. From phishing attacks and credential theft to insider threats, organizations need structured programs that educate users, change behaviors, and reinforce security best practices. IT buyers and influencers are actively seeking solutions that combine engaging training, continuous reinforcement, and measurable outcomes to reduce risk. This EcoCast provides your company with the opportunity to showcase its expertise to decision-makers who are prioritizing security awareness as part of their overall defense strategy. By sponsoring, your organization can highlight how its solutions improve user resilience, strengthen compliance, and create a security-first culture. Attendees will be evaluating practical tools and services that help enterprises reduce vulnerability, improve reporting, and drive lasting behavioral change. Sponsorship ensures your brand is positioned directly in front of organizations investing in awareness and training.

Vendor Fit
Ideal sponsors include security awareness training vendors, phishing simulation platforms, compliance training providers, and managed security service providers focused on user education.

December 2026

Cyber 2027: The Future Is Already Hacked!

Featuring

Min Leads

400

Open Slots

4

As we close out 2026 and look to 2027, the pace of cyberrisks will only accelerate. As technology advances, staying ahead of the curve is crucial for information security professionals. Your company's leading experts can help forecast the biggest trends, challenges and opportunities as we explore the future of cybersecurity and IT trends that will shape 2027.

Target Audience: CISOs, CTOs, risk and compliance leaders, IT architects, business leaders